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Campaign Development & Copywriting
Client
United Way of Greater Lafayette
Industry
Nonprofit Fundraising
Category
Campaign Development
Year
2016
Challenge
Recognizing there are those who will always give and those who will never give, the challenge was to move the “fence sitters” and inspire the always-givers to donate a little more.
Process
Develop a campaign anchored by a documentary-style video presentation, supported by a poster series and brochure handout.
Solution
Shorten the distance between the audience and the beneficiary. Localize it. Bring it home to connect the audience with people they very well might know personally and reveal to them that they aren’t just donors. They are also “United Way people” themselves.
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