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Brand Positioning & Content

Project type

Brand Development & Content

Date

2016 / 2017

Location

West Lafayette, Indiana

Projects

When Purdue’s MBA program was looking for a recruiting angle against other top-ranked business schools, the key was to leverage Purdue’s elite status as a STEM school. This afforded business grads unique opportunities to work alongside STEM students in a partnership to commercialize R&D innovations.

Separately, Purdue’s College of Ag also needed brand positioning support, given its broad and diverse audiences.

Role

Brand/Campaign Development & Content Writing

Purdue . Stifle Cancer

Purdue . Stifle Cancer

Purdue . Reinvent Flight

Purdue . Reinvent Flight

Purdue . Big Data

Purdue . Big Data

Purdue Business Masters (confidential)

Purdue Business Masters (confidential)

Purdue College of Ag (confidential)

Purdue College of Ag (confidential)

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