About

I’m a writer. And a versatile one at that. But where I bring value is my ability to find the essence of your brand and bring it to life.

Now, the boring (but important) details . . .

I've been writing professionally for 30 years. I've spent the last 25 as a writer and brand strategist for a marketing firm in the Midwest. When I joined the firm, it was primarily a B2B agency, serving clients in the agriculture, manufacturing and foodservice industries.

Then, in 2017, we began to focus on the food industry, specifically, serving both food and food-equipment manufacturers in their B2B-channel and B2C-retail sales.

Over the years, I've also had my share of freelance work that has extended me into other fields as well, including a 5-year moonlighting gig as a pitch writer for political commentary guests seeking interviews on broadcast media.

Through it all, I've written and developed everything from brand guides, marketing campaigns and websites to sales-support collateral, press releases, radio & video scripts, social posts and everything in between.

Nice to meet you.